The Sunday Paper: TYG x DP


This past week we launched our latest collab with The Yard Gym at their SoFi Stadium signing day. While this is technically a behind closed door collab so to speak, as it will only be available to franchisees of The Yard Gym, it was still something really special to me. So how did this all come about? Well I came across The Yard Gym on social media through a friend and was immediately taken by their branding and thought "Wow! This would be a cool collab." Their design philosophy is one of simplicity and minimalism, just like that of mine, and being from Australia and breaking into the US market, it made a lot of sense to work together on this.

The Sunday Paper: TYG x DP

The design brief for this was originally a football jersey. I suggested a hockey jersey LA Kings style. Digging into our archive, I thought our ¾ Sleeve Jersey was a good mix of this hockey jersey direction with a football feel. With a bit of back and forth, we landed on the design and were ready to get them made. Collabs can be stressful timeline-wise, but I feel we are so used to a tight deadline now, and the pressure of it all is what brings out the best in what we do. I also feel you tend to use the time you have regardless, and it always goes down to the wire, whether it’s a month or 3 months or even 10 days. The end result of the jersey I think was pretty spectacular. And having the ability to make it all right here in LA in our backyard just made it even more special and on top of that makes the impossible possible sometimes too, as we can control the process and the speed. I hope you enjoy this collab just as much as we enjoyed creating it!
Daniel Patrick

The Sunday Paper: TYG x DP