The Sunday Paper: Knomadik


In recent months, it has been exciting to re-release our Knomadik collection from more than a decade ago. We did this out of an overwhelming request from our customers who wanted the original pieces we created. It was a bit of a full circle moment for us, since we had just moved into our Beverly Center store right across from Traffic LA where Knomadik cut its teeth and was one of their best-selling lines of all time. This is the line that created a business for us and was the starting point of the evolution into who we are today. So with these pieces in-store, I was able to touch and feel them again. The process of bringing these back to life again in their original form was nostalgic and brought back so many memories of coming over to LA with two suitcases and a plan to stay and build a brand. Those times were tough and living on an edge, and I looked forward to the time when I could live in a nice place and drive a nice car and eat a nice meal. The hustle was there to make this happen, and seeing and feeling this collection again reminded me of that hustle.

The Sunday Paper: Knomadik

I also didn’t think I would wear it either, but I was drawn to the pieces all over again and have found ways to incorporate the old with the new, so to speak, and have been layering again. I think the tees from Knomadik have an unmatched hand feel than anything out there. Soft and sheer and luxurious. I now plan to keep this line in our offering and even have plans to expand it to other pieces from the archive. I think there is a place for it for sure, and I believe it can still stand within the Daniel Patrick DNA but still have its own aesthetic. The three pillars of our brand being Surplus Daniel Patrick, Daniel Patrick mainline and the Knomadik line. Excited to see where we can take this! It is a nice place to be in as a designer when you can dig into your own archive for either inspiration or simply finding a piece that should be brought back to life for a new audience or our existing customer. I think as a creative it is important to create for your audience, and bringing Knomadik back was for that original core audience that loved that brand from day one and want nothing more.
Daniel Patrick

The Sunday Paper: Knomadik